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New ownership...More STO Advertisement?
jega80
Member Posts: 45 Arc User
Hopefully, with the new ownership of STO will bring some advertisement to the game. Bring some fresh recruits in game.
Post edited by baddmoonrizin on
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There already seem to be plenty of new people.
Personally I'd say that's doing pretty dang good in MMO terms.
Since STO is a sort of hybrid lobby game where everyone is usually off in hundreds of separate small instances instead of a single large, shared map it sometimes looks a bit empty in the lobbies/social areas, but the big single-map seasonal events show that a lot of people are playing. It is not unusual to see forty or more instances during those events, which over 24 hours adds up to a lot of people playing, especially since a lot of them just drop in for the progress part of the event on days when they don't have much time to play, so they are in and out in as little as ten or fifteen minutes on those days.
And then add to that all of the playerbase splitting into all the hardware platforms Rattler mentioned.
Overall, STO is not exactly chart topping compared to the biggest names in the industry, but it is comfortably situated in the middle of the top third of the MMOPopulations daily activity list (23rd out of 140) with an estimated 29k-30k accounts signing in per day. Growth rate is not bad either for an older game, about the same as ESO.
I was reading that it was 56k per day the other day on an MMO population site.
yes but an ad somewhere in the middle of whatever ST show is on Paramount plus would not be too expensive, and there might be more than a few fans who don't know the game exists
It is one of the slump seasons across the whole MMO industry, people tend to play a bit less in the spring holiday season (which is probably why so many games do easter events and whatnot. While it is true that not too long ago STO was getting 56k per day (and even more than that earlier, during the shelter-in-place) it was at 33rd place and has actually moved up in the rankings since then.
There is a lot of variance in player activity over the course of a typical year as people go on vacations and whatnot, but it happens all across the industry as a whole so the relative rankings are still a good indicator of a particular game's popularity.
I think you mean "any STO advertisement".
What do you mean 'any'? It has adverts on Xbox every so often. Plus, it's touted on various MMO and Gaming sites on a regular basis, especially with offers.
As I said....it has had plenty of advertisement.
Now, I'll grant you that I don't spend a lot of time reading "various MMO and Gaming sites", as they also feature garbage pretty regularly, but on the other tentacle that's not really "advertising", that's "an occasional writer who needs to meet a deadline". Some actual honest-to-Mad-Men ads out there would be great.
Son!? You presume too much
Yes, there are articles on some websites dedicated to gaming indeed. But those are probably mostly read by people who are already into gaming in general. But I think STO's population is, overall, known for not being made up of avid gamers. So you have to wonder whether that's the most sensical place to advertise for STO.
All that being said, I don't think advertising is actually needed. In terms of its ability to attract new players, I'm convinced the game is more than capable of doing that without advertising much.
Yeah he likes to talk down to people. It's his 'thing'.
Far as advertisements go, they don't do the greatest amount of advertising from what I've seen, but they are out there. Been a hot minute since I ran into one but the last times I did they were on youtube advertising for them, World of Warships and a couple others. Personally I would love to see more advertising for it and more people coming in, but time will tell.
Star Trek Online volunteer Community Moderator
Even then the only advertising I see (I don't ever search for STO because, you know, I'm already in) is the occasional TwitX post (I also don't go very far out of my way to be on every social media site), or in the actual game via loading screens and the HERE'S WHAT'S NEW IN SEASON X notification a few times a year.
That pretty much leaves word-of-mouth. This I only see from live streamers and content creators, like myself, and it looks to me like there is a growing trend of decreased understanding regarding the game's issues.
I'd like to see more actual advertising because that would suggest to me that STO's health is improving. As it stands now I wonder if someone with marketing insight asks, "Do we really want to open that can of worms..." if/when the subject of advertising is brought up.
I did a google search for STO and got tons of hits from their own website, social media, youtube, and a variety of other websites offering ratings, reviews, how-to's... Seems they have lots of advertising
I believe that most of those will qualify as Word-of-Mouth.
Plus, in all but 1.5 of the hits your search produced (their own website and social media) they have no control over the messaging, unless we're looking at a Corruption in Gaming Journalism scenario which I tend to doubt.
I say, "1.5" because of the dynamic of Social Media. For every, "Look, we hired actor X to reprise their role11!1!!11!!1One1!!," there will be at least 4 or 5, "What about Issue Y," and, "Why do so many uniform options that cost real time or money wind up being a Master Class in Clipping?"
Considering the absolute lack of a response I can imagine 2 major possibilities:
1. It's too much work to answer every concern each time they arise.
2. The less said about an issue the less a response will be held against... Whomever. Which brings us back to that aforementioned Can of Worms.
Ultimately, you are correct. They do have plenty of advertising. They just appear to me to be apathetic on the subject. I guess Just Good Enough is good enough.
STO is well positioned to take advantage of that situation since it has all of the eras covered (though some only barely) so those who see STFC's adverts and want to play a Trek game but are put off by the fact that it mainly centers on the Kelvin Universe stuff, or that it is a phone game, or prefer an MMORPG instead of a 4x strat/tac game, are likely to try STO.
The amount of joysticks that got broke in our house, the thumbsticks, Kempstons (from the 80's) etc, you could have built a Tesla out of them. My 15-month younger hothead of a brother always blamed the computer
Getting Wil Wheaton to talk about this game might be the closest thing STO ever gets to anything remotely ad like.
PWE ARC Drone says: "Your STO forum community as you have known it is ended...Display names are irrelevant...Any further sense of community is irrelevant...Resistance is futile...You will be assimilated..."