I purchased the Collector's Edition (pre-ordered, actually), which came with the 3 guest passes. Of the three people I gave them to, one of them is still playing. Does he count towards the Referral program, even though he didn't join as a result of receiving an e-mail?
Don't believe so - check on http://www.startrekonline.com/user/referral to see if they are listed though - all my referrals are on there (even ones who didn't Upgrade or get Billed status)
The problem is, there was no need to send an e-mail. I gave them the code off the card, and that's all they needed to try out the game (aside from downloading the client, of course).
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