So, I've bought a few ships only to find they didn't quite mesh with my play style. Not exactly a great use of money considering they're about $30 USD a piece. So I thought maybe a system could be put in place like in other MMOs (WoW, Guild Wars 2 etc) where you try before you confirm purchase. The way it works in GW2 is you get boosted to max level and given some gear for your specialization that's not amazing but okay. You're teleported to a zone that you can not leave and allowed to run around and test out your abilities/specialization and make changes based on what you like.
It lets you see whether you'll have any fun before you commit. This in general leads to a more happy player base which means more money is spent.
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They already have a system to do that via the playtest server, from what I hear it works rather well though I never got around to using it myself, so I don't know all the details.
Ah, I kinda forgot the play test servers even existed. Makes sense I suppose. Thank you for the information.