Lets constructively ask for another marketing policy. Not only for me, i am a successful merchant remember? I can get my orbs at 50gold if i'd want to, i am probably a more successful marketeer than PWI is in some way.... No i ask for another policy because the current one is very damaging to the longevity of this game.
The current policy attempts to get the highest price for items by selling them at rediculous prices on moments that customers are most likely to buy them.
GSTs are being on sale without MOGs. Last r9 sale they did this too, they pulled the sales appart but they were more greedy and less smart about it. They sold mogs first and GSTs later. The MOGs being only the small part of the R9 investement, they probably hoped to sell the larger part off-sale. Now they have smartened up a bit and i am sure they succeeded in selling quite some MOGs off-sale. Many of us of course are still waiting with our GSTs in the bank for the MOG sale to come. Thats why the MOGs are not on sale this week. Test everyones patience a bit more.
2 ocean sales ago, the price was all of a sudden hiked up from 25gold to 35 gold. We were outraged and the next sale they came back down to 30gold. Seemed like they wanted to make some concession. Now they areback at 50 gold while the 11* and 12*s are on sale as well and many people have just gotten their R9 with overpriced mogs. Clearly the reasoning must be that this will be the moment when they can squeeze the 50 gold out of people.
I wonder what must have been the thinking when someone entered 155 gold for the 12* orb. I would normally think its a typo, but now am inclined to think its a childish little price increase made by some baby marketeer who is grinning over his 50 gold ocean orbs and wants to add another 5 gold there just because he can.
Popups are added when we almost die.
This type of marketing achieves the following goals:
1) It aggravates their customers and reduces the respect for PWI across the board, from the casual player to the heavy cash-shopper. A reduced respect for your company can never be a good thing. On the long term it will reduce the player base across the board and thus your income.
2) Less items are given out for the same amount of gold, thus increasing their coin value on top of an already inflating coin per gold price. This makes the future for the casual gamer look even more dire and the game will be less interesting for them. Fewer will have their hopes up of ever reaching something that resembles endgame and more may decide never to even start attempting this. This is not only the non-shopper, it also includes the small and medium cashshopper.
3) While i think many cash shoppers allot themselves a certain budget for their gaming and thus wont increase their spending, surely on the short term some may spend more. They decided to get R9 so *** it that they will have to pay more for the MOGs and the +10. But some of those might also decide that it gets above their budged so they might not buy anything at all. So raising your prices will have only a tiny positive effect on your short term turnover. It is not food or fuel you are selling.
So we got this tiny short term possitive effect against heavy long term negative effects. If you keep up this marketing strategy, you will have to get more agressive in applying this strategy when the long term effects start having their toll. A snowball effect leading to a soon death. This whole process has obviously been going on for a while already. More have complained about it before, the ball is rolling down the hill and its getting very heavy now.
Instead since you are only selling bits and bytes, you could reduce the price of old items, make more sales for new items (catalysts) to give the game new vigor. Some items could be taken out of the cash shop and be sold for coins to give the casual gamer some relieve. Good sales that make everyone happy can not only be good on the short term (sales are always good for short term turnover) they can also be good for the long term as it will make everyone happy, have a more positive attitude to the game in general and gives players the feeling that they might actually get somewhere with a bit of cash shopping.
Post edited by WannaBM - Archosaur on
Everything i write is from PvE perspective unless mentioned otherwise.