Well this is nothing more than horses**t. You can buy mounts and companions with coins. Just like you can buy gear from the vendors, and they are also frequently dropped.
I think they are some change tokens now available that where not there before, but im not totally sure. I meant i'd rather have the Bear as a trainable pet (Like the dog) that helps in fights and stuff, rather than a mount. Given that bears often stand upright, riding one would seem difficult O.o... And theres a lady…