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Three things that should be seriously considered...
damnacious
Member, NW M9 Playtest Posts: 354 Arc User
There are three things that I believe, in my personal and professional (as a successful business owner and company director) opinion, the developers seriously need to consider in order to encourage and promote continued growth of this product:
- It is far easier to retain consumers than to generate new ones,
- it will often require less resources to do the job properly the first time than to spend resources fixing it, and
- communciate, communicate and communciate.
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Why only the last 2? Because there is a little known factor about old customers, they have a minimum expectation of service. If that minimum is not met they will storm off and never come back. Whereas a new customer has very little expectation and is happy for all of the new things that they see. The key to a SUCCESSFUL business is to incorporate both of these ideologies into one.
Set a standard of service and maintain that standard. Then, deliver that for everyone.
I see that Cryptic has done just that. From what I have read, this is no different than every other Mod. Change is difficult to handle but we are all capable of adapting. What does not kill us makes us stronger, however in an altered reality, what kills us makes us stronger.
The old guard players wanted a challenge... but expected it to be minimized when many players were phoning in Epic runs and doing epics in 15 minutes. The actions of the top end expressed to the powers that be... that this is WAY too easy for them. Quite honestly, it was even getting easy for me and I had a 13k gs.
We cannot blame them for raising the bar so high... when we showed that we have not only the talent, but the potential to reach it all.
There are different types of new players:
1. those that stumble upon the game, basically the ones that drkbodhi described that have their eyes are filled with glee, as everything is new.
and
2. those that have heard about the game from friends and coworkers, etc. and expect a certain level of service/content/stuff...
Exactly my point. However, both will find newness to it and normalize to the stimulus because they will know very little else.
I still have 120k Zen sitting around with nothing interesting (for me) to spend it on. I could just buy a truckload of AD and help with the backlog, but I am already well-established and earning truckloads of AD - no need to buy it through ZAX. See how that works? Even though I was a valuable customers (who spent a lot of real money) and slowly becoming less and less 'valuable' in that regard. Each player will work his way out of value over time. I am now becoming a 'fielder' (more of less) because even though I'm willing to spend money I am spending less and less over time.
Fact: These type of business models rely more on newer players than they do well-established players.