That strikes me as really weird. The double professions and tradebar discounts all end tomorrow at 7:30. So why dont you time your shard maintenance to start at 7:30? Or some other day. That seems really inconsiderate to not consider that it ends then but oh we are shutting the site at 7:oo anyway.
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New mods always drop on a Tuesday.
Options:
1. N hours before the event ends. (early in the morning in PST)
2. Delay the beginning the of the next event for N hours (late morning and/or afternoon in PST).
3. N hours in other random time.
Cryptic considers #1 has least disruption for American market.
No idea which time zone your 7am is. Also, no idea what your 'certain event' (that starts at your 7:30am) is.
Most event starts/ends hours after the maintenance starts. Can you give an example of your 'certain event'?