Simply put, your zen store price are too high and the amount of content too low.
It would do you some good to look at how your parent company deals with zen. In PWI 1 zen = 1 USD. No confusion, no muss, no fuss. Also you started out with your prices set far too high. Your current zen prices are at the same place now that it took 6 years for PWI to get to.
If you lowered your prices some there is no doubt that you would double your sales. Which brings me to the second point.
Amount of content.
PWI offers a crazy amount of zen store items (Probably somewhere between 100 -200) priced anywhere from 1 penny to $100, most priced on the lower end of the scale. Also, it wouldn't hurt if you started breaking up many of your packs into single items. If I need only 1 dye why would I buy a pack of 4 dyes? Maybe I like 1 piece of a fashion set but not the rest, why should I waste money paying for items I do not want?
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