I've been playing this game for about 3-4 months now. I'm having an absolute blast and I haven't spent a single dime. I think Arc Games deserves at least a little bit of my hard-earned dollars (after all, they're not doing this for charity!).
I'm open to purchasing items/content/etc that's not something that will quickly be used up or be obsolete. I have a pretty decent companion and mount already, so I don't think I need to spend any money on those. I'm a level 70 Control Wizard with about 12K in items.
What types of things are really worth purchasing for the "long haul" in playing the game and/or increase the enjoyment for you?
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2. Dragonborn race pack (assuming you will have many toons now or eventually). A bag and an Epic mount (+ other stuff) are account wide. Every character in your account (existed already and created in the future) can get an Epic mount and a pretty big bag.
You should wait for a sale (which will be in summer) or at least use a 20% off coupon from invocation.