You guys make a small fortune selling the zen shop companions. Also a few bucks on extra active companion slots. A bunch more on people buying zen to sell for diamonds to upgrade the companions. All in all companions are very profitable for you. With that in mind my questions are:
1) Why do you limit the number of active companions? Making them inactive strips their gear and all companions don't use the same items so swapping them out sucks for your inventory. If there were more active companion slots then probably all players would equip more companions and many of those would come from Zen store purchases which would make you a substantial amount of money. All the money from people upgrading 10-20 different companions would be crazy.
2) Why charge zen for the active companion slots that you offer? It's a tiny amount of zen and it's in your interest for players to buy companions which are costly so why nickel and dime the customers on that?
Seriously if you guys put more thought into doing better business you'll make a whole lot more money. I have 5 active companions on my main and they are the same ones that I've had for years. I'd probably have half the ones in the game if it wasn't for these 2 annoying limitations that you put on the game that hurt you more than the players. Basically it seems to me that you don't want my money because your current system makes it a total waste for me to buy and upgrade new companions. Give me free stuff and I'll be happy to advise you on other areas of your business where you clearly fall short..
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2. The active companion slots is for the beginner when they don't have all 5 slots. It is for the player who is impatient to wait for all 5 to be available after leveling. It is not for the people who already has five. You cannot have more than 5 slots no matter how much money you have. You should know that because you played for years.
I don't know why you use the same 5 active companions. It is your choice. Many others like me change their companion when there is a new one that is better than the existing active one.
It is a good point that many pets aren't worth having right now so maybe they could also add some better pets for endgame and people would buy them, and revamp the AI on some truly bad ones in game now.
The thread wasn't about the usefulness of pets but I guess we can talk about that too. Ones that I think are good - healer, angel, cat, frost mimic, owl, strikers with knock down sometimes, rust monster and a couple of the defender pets aren't bad for squishy players when the pet is maxed. I prefer the healer over the stone 3/4 of the time, that 20% heal has saved me a million times. Pets do drop like flies on heroics and epic encounters but they pop back up pretty fast usually and so long as they aren't running away getting extra agro (controllers), they help out. Level 40 pets with maxed runes and purple pet gear behave a lot different than they do without those things. On normal level 70 mobs the pets I use don't die. Most don't do much damage, the flaming bird does well when maxed, but I mainly need them to distract stuff while I kill it or heal me. I'd love to see more pets maxed with good gear and see how they are. People don't always post everything and there's a ton of pets so I figure one of rare ones might be a nice hidden gem but I'm not going to spend cash buying them and crystals/time upgrading them to find out if I don't have more active slots. No matter how it's looked at more active slots would be good for the game even if you personally hate all pets.