I have always wondered as to why the only means of customizing a ship was to buy the entire variant of that ship.
I can't speak for anyone else but there have been times where I would love to switch out just the pylons or the saucer. Honestly I can't justify spending money on an entire ship that I wouldn't really use.
But I do understand that creating ship models costs money. I wouldn't mind spending dil or some zen to customize my ship. Well that is my 2 cents. I figured it would be worth bringing up seeing as the devs have given us ship visual slots, something we had begged for for years.
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But the good news is - you can get a new ship costume for a bit of Zen - it just happens to be the exact same prize as the fully fledged ship.
What I am suggesting is the means to buy a portion of the graphical component of the ship, not the bells and whistles.
This is how most F2P MMOs work, by monetizing appearance customization options. STO just doesn't make it as clear that that's what your really paying for since, because of how the space gear system was originally designed, ships also have stats attached to them.
That said, not knowing the details of specific sales we cannot conclusively say something sold specifically for a certain reason. I can only speculate using anecdotal evidence.
As far as the game meta is concerned, there are some very powerful traits that draw players to certain purchases. Reciprocity, all hands on deck and emergency weapon cycle come to mind.
Not to mention the usefulness of consoles like plasmonic leech are in and of themselves great purchases.
I don't mind paying for space barbie. But 30 dollars for just a saucer is a bit much. It would be nice if you could unlock parts for a portion of the ship price or use fleet modules or something.
As it stands for me personally, I will not make such a purchase of an entire ship for just one thing. Don't mistake me however, it isn't that I don't want to buy any ship. I have purchased ships before But it has always been because I wanted the whole thing or there was a certain item that I continue to use, such as the quad cannons.