Have Herald fleets spawn in sector space like the old enemy encounters used to do before they broke and got forgotten.
players get rewards for mobbing them up. (marks)
Have, like borg red alerts, bigger herald command fleets spawn that form their own little scenario. (marks, perhaps elite tokens).
Revive that mechanic along with your revamped sector space. Make the war visible because a queue based war is boring.
Also: it offers a battle zone like experience of stress free fighting with no "thou must play focused for 30 minutes for this mission" syndrome that sucks the fun out of doing rep on multiple chars. ^^
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