I can think of a number of other game producers that could learn from this.
"A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects." — Lazarus Long --->Get the Forums Enhancement Extension!
Eh. Bugs are bugs, and will continue to be bugs--in other words, they happen. What Ubisoft really needs to apologize for is its overbearing DRM.
There are a lot of Ubisoft Games I love: Ghost Recon Advanced Warfighter, From Dust, Anno 2070. But I hate "must connect to the internet to play" DRM. DRM makes me want to pirate things. I bought your games--I don't want whether I can play them to be subject to the whims of my internet connection and Ubisoft's continuing to maintain its servers.
My other complaint is that, from what I understand, it misrepresented the New Assassin's Creed as not having microtransactions, when it does in fact have them. Which seems greedy to me--why do you need microtransactions when you already sold someone the game?
DRMs and microtransactions seem to be the new norm, shame for the gamers and actual code jockeys that just want to play or make games for entertainment. The whole industry seems to be going through a phase of pushing the bottom line of share value as hard as they can.
But back to Ubi, although it's only an issue of bugs that they have "fessed-up" to, it's still a very positive customer relations move. The admission of culpability rather than attempting to ride over the causes and their effects doesn't come often.
"A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects." — Lazarus Long --->Get the Forums Enhancement Extension!
My main problem with DRM is when we get hit by the nostalgia bug 20 years from now and try to play current games. Unless some company like GOG gets the license to use the game, then we are out of luck since the servers are likely to no longer exist.
This is also the problem with Steam and other similar services. If Steam closes their servers, then all the games we have bought over the years no longer exist.
When backed into a corner, Cryptic producers have apologized in the past. Apologies made in the past was not because they needed to admit to fault on a moral level, it's to protect the perception that 'they care'.
And as a corporate entity, that's good enough.
In this case I don't see it happening. They have calculated that there are enough of us who will stay regardless of the poor quality of the QA, cuts to rewards, and the effective 'moving of the goalposts'.
This is the second time Ubisoft has given season pass buyers a free game. The first time, they did not cancel the season pass - you still got the DLC, and had your choice of several games you probably already bought if you actually wanted.
This time, you get the game (including concurrent releases means users might get something they want but have not bought yet, at least), but, they're taking away your season pass. That made sense at first, since they initially said there'd only be one Unity DLC, free to everybody, but have since said there will still be five on a slower release cycle (since they were mostly done already and it didn't make sense to throw the work away), and the other four will be for cash, even if you had a season pass
This isn't an EA caliber of non-apology, but this might possibly be the first time that a company has expected to increase revenue as a direct result of their apology and not as a secondary effect of improved public image.
Meanwhile, Ubisoft is paying massive amounts of money to Youtubers like Meatwagon22 to do playthroughs of Unity, but then serving them with copyright claims if they show or even mention bugs. I think Meaty is the last of the sponsored playthroughs left running, the other one I was watching showed the broken faces and a few hours later his whole channel was locked, and came back with no AC or Far Cry stuff.
I hoped that years ago it would be seen that releasing games before they are ready doesn't make financial sense, too bad stuff like this continues still. There must be some better balance of suits vs creativity than exists already.
"It's easier to ask forgiveness than it is to get permission."
--Grace Hopper
That concept is probably something Ubisoft's marketing heads understand well. They knew exactly what kind of mess they had before release, which is why they restricted publication of reviews until twelve hours after initial release.
Ubisoft has pulled too much underhanded TRIBBLE for too long for me to take this apology seriously, which is why I have been boycotting them for years.
"It's easier to ask forgiveness than it is to get permission."
--Grace Hopper
That concept is probably something Ubisoft's marketing heads understand well. They knew exactly what kind of mess they had before release, which is why they restricted publication of reviews until twelve hours after initial release.
Ubisoft has pulled too much underhanded TRIBBLE for too long for me to take this apology seriously, which is why I have been boycotting them for years.
ubisoft gave themselves no chance to complete the product in time, if they pushed it back a month or early next year, they would of had a lot of time to completely get their game working, all their previous games have always been of good quality in the assassin's creed series on the pc, but then you got rogue that came out around the same time as unity, a mix between 3 and 4 as far as the game engine went and thus was another success to the series. unity is the red headed step child of the series unfortunately but for me its the first time they did anything wrong.
then im going through farcry as well, always an adventure that game :P and the last 3 in the series except blood dragon proved to be very good quality, a step away from the original, blood dragon is a bit like unity in that case.
so 1 rotten apple and 1 bad apple in between, what? at least half a dozen games in 2 different series.
T6 Miranda Hero Ship FTW. Been around since Dec 2010 on STO and bought LTS in Apr 2013 for STO.
ubisoft gave themselves no chance to complete the product in time, if they pushed it back a month or early next year, they would of had a lot of time to completely get their game working, all their previous games have always been of good quality in the assassin's creed series on the pc, but then you got rogue that came out around the same time as unity, a mix between 3 and 4 as far as the game engine went and thus was another success to the series. unity is the red headed step child of the series unfortunately but for me its the first time they did anything wrong.
then im going through farcry as well, always an adventure that game :P and the last 3 in the series except blood dragon proved to be very good quality, a step away from the original, blood dragon is a bit like unity in that case.
so 1 rotten apple and 1 bad apple in between, what? at least half a dozen games in 2 different series.
You must have missed all of the ridiculous DRM they've been pushing. They have also restricted reviews in the past and have had at least one major security breach that I am aware of.
You must have missed all of the ridiculous DRM they've been pushing. They have also restricted reviews in the past and have had at least one major security breach that I am aware of.
ive learned that regardless of your opinion our privacy is obviously not worth a damn any more, the governments are content to let it slide and all you can do is bark about it but no bite. frankly ive gotten over this drm thing 2 years ago before then i felt the same as you did. but since then installing games with drm it hasnt changed anything for me, and there hasnt been any prompts about limited installations, but rather just going through a launcher, obviously at some point ubisoft's server will come down and they either release a last moment fix for the game to have a safe offline emulator and eliminate the various online ability stuff that it once had or its not playable, but considering how much effort ubisoft have put into this thing over the last decade, its a cash cow they wont want to stop milking, and for as long as they keep going the servers keep going. if nothing else, you can try your luck on a pirate site and see if you can circumvent it, but in my experience with that stuff, its actually just easier putting up with the drm nonsense and just getting on with it.
at some point i may regret these choice of words with something unplesant, for now however i fail to see why drm is a big factor any more.
T6 Miranda Hero Ship FTW. Been around since Dec 2010 on STO and bought LTS in Apr 2013 for STO.
ive learned that regardless of your opinion our privacy is obviously not worth a damn any more, the governments are content to let it slide and all you can do is bark about it but no bite. frankly ive gotten over this drm thing 2 years ago before then i felt the same as you did. but since then installing games with drm it hasnt changed anything for me, and there hasnt been any prompts about limited installations, but rather just going through a launcher, obviously at some point ubisoft's server will come down and they either release a last moment fix for the game to have a safe offline emulator and eliminate the various online ability stuff that it once had or its not playable, but considering how much effort ubisoft have put into this thing over the last decade, its a cash cow they wont want to stop milking, and for as long as they keep going the servers keep going. if nothing else, you can try your luck on a pirate site and see if you can circumvent it, but in my experience with that stuff, its actually just easier putting up with the drm nonsense and just getting on with it.
at some point i may regret these choice of words with something unplesant, for now however i fail to see why drm is a big factor any more.
Well that's just a fantastic attitude to have. Good luck with that.
Welcome to the new age of game development where you don't have to finish a game till after its released.
Imagine this happened in the 90's,or before online was mainstream. It's carp and BS that publishers keep on doing it.
no one put regulations on the computer gaming industry and there still isnt a unified group that keeps these games companies in check. but as you stated ignorance is bliss in todays new game age.
It's the one where the guy taunts a cat with a mouse-on-a-string, and then tries to trick the cat into making another pass at catching this mouse after said cat has clearly discovered what's making the mouse move...
Ehh, some cats actually get so annoyed at the mouse that they go nuts and completely wig out on it lol
But most cats just look at their owners with the patient "exactly how long will it take them to realize I'm not buying it"
Ubisoft are legendarily bad. Jim Sterling wants them to improve simply so he has other material to cover, but they continue to be so bad he is compelled to constantly have to report on their hideous wretchedness, which they vomit out near endlessly.
Not that it matters, Creative Assembly have pushed out more bug laden s*** they've never bothered fixing even after paid expansions than they have working product, and Rome II, the buggiest piece of s*** they've ever made thus far, still made silly money.
Welcome to consumerism. Feel free to pretend that you have self control over your spending.
guess i dont see what the issue with ubisoft is, im not plugged into their forums and information areas like i am with sto and swtor, as for the latter even eaware has treated me with a great deal of respect for as long as ive been on that game. guess one of the lucky ones to come out with a better view. now i think il remain in ignorance to not go nosing around looking down a horses mouth looking for non existent presents :P.
T6 Miranda Hero Ship FTW. Been around since Dec 2010 on STO and bought LTS in Apr 2013 for STO.
Comments
There are a lot of Ubisoft Games I love: Ghost Recon Advanced Warfighter, From Dust, Anno 2070. But I hate "must connect to the internet to play" DRM. DRM makes me want to pirate things. I bought your games--I don't want whether I can play them to be subject to the whims of my internet connection and Ubisoft's continuing to maintain its servers.
My other complaint is that, from what I understand, it misrepresented the New Assassin's Creed as not having microtransactions, when it does in fact have them. Which seems greedy to me--why do you need microtransactions when you already sold someone the game?
But back to Ubi, although it's only an issue of bugs that they have "fessed-up" to, it's still a very positive customer relations move. The admission of culpability rather than attempting to ride over the causes and their effects doesn't come often.
This is also the problem with Steam and other similar services. If Steam closes their servers, then all the games we have bought over the years no longer exist.
And as a corporate entity, that's good enough.
In this case I don't see it happening. They have calculated that there are enough of us who will stay regardless of the poor quality of the QA, cuts to rewards, and the effective 'moving of the goalposts'.
The goal here was increased profitability which I don't have issue with.
Not having a thriving community and acting as their QA team is what I hate when I'm paying to be here. The attention to detail is laughably non-existent.
This is the second time Ubisoft has given season pass buyers a free game. The first time, they did not cancel the season pass - you still got the DLC, and had your choice of several games you probably already bought if you actually wanted.
This time, you get the game (including concurrent releases means users might get something they want but have not bought yet, at least), but, they're taking away your season pass. That made sense at first, since they initially said there'd only be one Unity DLC, free to everybody, but have since said there will still be five on a slower release cycle (since they were mostly done already and it didn't make sense to throw the work away), and the other four will be for cash, even if you had a season pass
This isn't an EA caliber of non-apology, but this might possibly be the first time that a company has expected to increase revenue as a direct result of their apology and not as a secondary effect of improved public image.
Meanwhile, Ubisoft is paying massive amounts of money to Youtubers like Meatwagon22 to do playthroughs of Unity, but then serving them with copyright claims if they show or even mention bugs. I think Meaty is the last of the sponsored playthroughs left running, the other one I was watching showed the broken faces and a few hours later his whole channel was locked, and came back with no AC or Far Cry stuff.
Completed Starbase, Embassy, Mine, Spire and No Win Scenario
Nothing to do anymore.
http://dtfleet.com/
Visit our Youtube channel
--Grace Hopper
That concept is probably something Ubisoft's marketing heads understand well. They knew exactly what kind of mess they had before release, which is why they restricted publication of reviews until twelve hours after initial release.
Ubisoft has pulled too much underhanded TRIBBLE for too long for me to take this apology seriously, which is why I have been boycotting them for years.
ubisoft gave themselves no chance to complete the product in time, if they pushed it back a month or early next year, they would of had a lot of time to completely get their game working, all their previous games have always been of good quality in the assassin's creed series on the pc, but then you got rogue that came out around the same time as unity, a mix between 3 and 4 as far as the game engine went and thus was another success to the series. unity is the red headed step child of the series unfortunately but for me its the first time they did anything wrong.
then im going through farcry as well, always an adventure that game :P and the last 3 in the series except blood dragon proved to be very good quality, a step away from the original, blood dragon is a bit like unity in that case.
so 1 rotten apple and 1 bad apple in between, what? at least half a dozen games in 2 different series.
Been around since Dec 2010 on STO and bought LTS in Apr 2013 for STO.
You must have missed all of the ridiculous DRM they've been pushing. They have also restricted reviews in the past and have had at least one major security breach that I am aware of.
ive learned that regardless of your opinion our privacy is obviously not worth a damn any more, the governments are content to let it slide and all you can do is bark about it but no bite. frankly ive gotten over this drm thing 2 years ago before then i felt the same as you did. but since then installing games with drm it hasnt changed anything for me, and there hasnt been any prompts about limited installations, but rather just going through a launcher, obviously at some point ubisoft's server will come down and they either release a last moment fix for the game to have a safe offline emulator and eliminate the various online ability stuff that it once had or its not playable, but considering how much effort ubisoft have put into this thing over the last decade, its a cash cow they wont want to stop milking, and for as long as they keep going the servers keep going. if nothing else, you can try your luck on a pirate site and see if you can circumvent it, but in my experience with that stuff, its actually just easier putting up with the drm nonsense and just getting on with it.
at some point i may regret these choice of words with something unplesant, for now however i fail to see why drm is a big factor any more.
Been around since Dec 2010 on STO and bought LTS in Apr 2013 for STO.
Imagine this happened in the 90's,or before online was mainstream. It's carp and BS that publishers keep on doing it.
Well that's just a fantastic attitude to have. Good luck with that.
no one put regulations on the computer gaming industry and there still isnt a unified group that keeps these games companies in check. but as you stated ignorance is bliss in todays new game age.
thats not my concern what you think.
Been around since Dec 2010 on STO and bought LTS in Apr 2013 for STO.
then there was Diablo 2, where Blizzard published an incomplete game, and released a PAID expansion to fix that later.
My character Tsin'xing
It's the one where the guy taunts a cat with a mouse-on-a-string, and then tries to trick the cat into making another pass at catching this mouse after said cat has clearly discovered what's making the mouse move...
Ehh, some cats actually get so annoyed at the mouse that they go nuts and completely wig out on it lol
But most cats just look at their owners with the patient "exactly how long will it take them to realize I'm not buying it"
Mwahahahahahahaha
Not that it matters, Creative Assembly have pushed out more bug laden s*** they've never bothered fixing even after paid expansions than they have working product, and Rome II, the buggiest piece of s*** they've ever made thus far, still made silly money.
Welcome to consumerism. Feel free to pretend that you have self control over your spending.
Been around since Dec 2010 on STO and bought LTS in Apr 2013 for STO.