More in game events

FooFooKity - Heavens Tear

During the first year of PWI events were in abundance seems as though there was an event every other week or at the very least one every month. I'm not talking about double exp events either, I'm talking about real in game events like pk the GM, hunting snowmen, there was one in November of 2008 where u went to your classes fb19 talked to an NPC there and got 10 free telecoustics, Jolly Jones events happened frequently. The in game events seemed to start falling off in frequency after the "Duke Rose" fiasco. The mechanics for these events are already programmed into the game all it takes is for someone to turn them on for a set amount of time, laziness imo is purely to blame for the lack of in game events.
People loose attention when they become bored with a game and move onto to other stuff, the way to hold their attention is to have events they can participate in, gives them something to do other than the daily grind of BHs,WQ,CS,MQ,RB,FF. Toss in some variety for those who are totally bored with the regular game play. The more a cash shopper plays they more they are going to spend it just makes sense to give them a reason to play more and spend more by having more events. It also makes sense to have some boutique items as the rewards for some of these events as it possibly could inspire a non-cash shopper to become a cash shopper and that means more money for the company.