I want to increase my income by starting to work with direct advertisers, but I don't yet understand how to find them. With advertising networks, everything is clear - you run an advertisement and wait for results, but here you have to negotiate and build long-term relationships. The question is, how do you even reach such advertisers? Perhaps someone already has successful experience of working with direct contracts, and you can tell me what to look out for and how such relationships affect profits? I want to find out how much more profitable it really is than classic work through intermediaries.
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