So I've been thinking (dangerous I know) and I think that what everyone who is upset with the current status of the game are all lacking is a decent mod with alot of content.
What I'm saying is I think that perfect world/arc needs to stop releasing subpar mods every few months and maybe take a full year to produce an actual story line where in we get like 4 campaigns worth of game play that culminates into an actual end game dungeon. They could gate certain parts behind a timed unlock like they have done with previous mods/dailies.
There is ALOT of lore they can draw from: Have jarlaxle take us into the underdark visiting places like menzobarrenzen and the illithids hive mind cities for one campaign. Have Drizzt and company fight to save gauntlgrym from the drow and demons(the current storyline from the books). Those 2 campaigns could tie in together and after some progression one unlocks the other or something like that. And each campaign could have a new dungeon and or skirmish to unlock either at or near the end. Then on the otherside once you are nearly done with those 2 then bring elminster into the fold with another campaign running through the dalelands and possibly bring in the shade enclave or another storyline /area that progresses the same way all leading up to an ultimate boss, bad guy, or dungeon.
I think that if they took a year to produce this then moving forward from that have a yearly mod release in the same manner it would be easy to concentrate on the events breathing new life into them with rewards actually worth farming for. Release some epic mounts that you have to farm the event for and maybe some viable gear/transmutes. Hell throw in an artifact set that is viable for all or in certain situations. These events could have the current quarterly updates packaged in them to improve quality of life or class fixes. At that point arc would potentially make even more $$ off of their player base because I'd be happy to(as I'm sure others who now refuse to) drop some cash at mod release to get needed items or services. They could even add in some cash grabs for each event to sustain income throughout the year.
I don't know... I just think that part of the problem is that there is no real meat to dig into with these mods anymore. It's mindless drivel with a cash grab. If there was more to do than just 4 daily quests and then repeat them over and over again until you want to fall on your sword to end the torment then maybe the veteran players might stick around.
Edited to state that I'm aware of the contract for 3 mods/year. That's where the new events come into play: each big event that I said they could do the update for could be considered a mod IE: the simril mod, the birthday mod, the masquerade of liars mod... Something like that.