I remember awhile back on STO, Perfect World ran a promotion that lowered a lifetime membership from $299 to $199. I'm still kicking myself for not taking advantage of that, so I'm still a F2P player there. CoH has been my main game for a long time now, but after our virtual world there is gone I would consider a lifetime membership in CO. I just can't afford the full price. Wouldn't now be a great time for Perfect World to offer some great discounts to help out a very large gaming community displaced by the disaster of NcSoft closing our game?
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So if you want to get the most life time subscriptions, it would make sense to wait until it's closer to CoX closing.