Your suggestion is simply to change the name? That's not a change in business model in the least. Free to play already rakes in loads of money; it's become more prevalent since businesses recognize this. People complaining that they can't get everything in the game through in-game means are probably not going to buy…
Not sure what "bigging" or "eleted" is, but I'll assume that you're insulting everyone who is putting this whole ordeal in the proper context; that the game is in open beta and that issues are to be expected.