I don't think there is a way to directly gift zen store items to other players but if you contact support they might be willing to take your cash and stick the item onto your friends account if you ask them , I don't even think there is a way to gift zen to friends as an alternative , the FAQ says to transfer the cash to them using paypal lol.
Q : Can I gift ZEN to other players, like I was able to gift Virtual Cryptic Point cards?
A : Not directly. You can send them money via PayPal or you can purchase Perfect World ZEN Cards from a variety of reputable retailers and give it to them
Even though you've already found the answer, perhaps leaving the question up would prove useful to others (once you can't delete a thread already created). And this is why you might search FAQ and Wiki first, then create a forum thread *after*. LOL
Ahah! Thanks for putting the original question back...
Now I can contribute. You've already found the official answer in the FAQ. However, there are other ways... Here's how I'd do it: Note the price of the intended 'gift'. Figure the conversion of that much Zen to Astral Diamonds. Pass that many Astral Diamonds to the player, explain that your intention is for them to convert to Zen and purchase "this specific thing" from the Z-Store.
Now this person might not do that. They rather might just keep the AD or convert and buy something else. But that does;t matter, they now know what I had intended as a gift, which is the important thing. So, speaking of gifts... I actually have a Hunter Ranger Booster Pack laying around, so I'll PM you to see if you already have it or not. And if not, I'll give it to you! (But if you do already have this, then I'll just hold onto it and give it to someone else later.)
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Now I can contribute. You've already found the official answer in the FAQ. However, there are other ways... Here's how I'd do it: Note the price of the intended 'gift'. Figure the conversion of that much Zen to Astral Diamonds. Pass that many Astral Diamonds to the player, explain that your intention is for them to convert to Zen and purchase "this specific thing" from the Z-Store.
Now this person might not do that. They rather might just keep the AD or convert and buy something else. But that does;t matter, they now know what I had intended as a gift, which is the important thing. So, speaking of gifts... I actually have a Hunter Ranger Booster Pack laying around, so I'll PM you to see if you already have it or not. And if not, I'll give it to you! (But if you do already have this, then I'll just hold onto it and give it to someone else later.)