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Since Cryptic is Saving Atari...

SystemSystem Member, NoReporting Posts: 178,019 Arc User
Does this mean that Atari may actually start giving Cryptic more resources?

http://games.on.net/article/9707/Atari_posts_declining_sales_figures_but_online_revenue_soars
Post edited by Unknown User on

Comments

  • Archived PostArchived Post Member Posts: 2,264,498 Arc User
    edited July 2010
    It'd be nice but somehow I doubt it.
  • Archived PostArchived Post Member Posts: 2,264,498 Arc User
    edited July 2010
    It can certainly be hoped. There shouldn't be any reason why you would not modestly increase resources to an income source in order to grow that source. Unless you divert that money to revitalize the other divisions that are flagging. Only time will tell what is what.
  • Archived PostArchived Post Member Posts: 2,264,498 Arc User
    edited July 2010
    All it means is that Atari execs can pocket more cash. Every item bought at the C-store contributes to their corporate fuel fund so they can drive around in their Lambos and Zondas.
  • Archived PostArchived Post Member Posts: 2,264,498 Arc User
    edited July 2010
    That certainly explains all this c-store mumbo jumbo going on. :D
  • Archived PostArchived Post Member Posts: 2,264,498 Arc User
    edited July 2010
    gx4th wrote: »
    All it means is that Atari execs can pocket more cash. Every item bought at the C-store contributes to their corporate fuel fund so they can drive around in their Lambos and Zondas.

    Any evidence to support this, or are you just sporting a tin foil hat in public?
  • Archived PostArchived Post Member Posts: 2,264,498 Arc User
    edited July 2010
    Nice to see some positive impact of STO on Atari in print. Thanks for posting.

    Corporations walk the fine line of needing to keep the cash cow alive while minimizing the resources required to do so.

    So overall i think this is good news, as if it sounds like ATARI will put resources to keep STO (the revenue stream) alive.
  • Archived PostArchived Post Member Posts: 2,264,498 Arc User
    edited July 2010
    Ashur1 wrote:
    That certainly explains all this c-store mumbo jumbo going on. :D

    Well think of it this way. Everyone's been saying that STO is struggling, and to an extent it is and in need of resources to grow. As much as it sucks, the head of Cryptic's accounts can take income from the C-store to the players who budget resources and go 'Look, if we can grow this market, look at all the pretty money you can make.' It is a long held truth that fans are an exploitable resource, but if done correctly, and the player base can be grown from more content being available, supplemented by the C-Store, then fans can also be a renewable resource because they will keep buying your product.
  • Archived PostArchived Post Member Posts: 2,264,498 Arc User
    edited July 2010
    Democratus wrote: »
    Any evidence to support this, or are you just sporting a tin foil hat in public?

    HAHAHAHAHHAHAHAHHAHA!
  • Archived PostArchived Post Member Posts: 2,264,498 Arc User
    edited July 2010
    Democratus wrote: »
    Any evidence to support this, or are you just sporting a tin foil hat in public?

    Less a tinfoil hat and more a +4 cloak of cynicism.
  • Archived PostArchived Post Member Posts: 2,264,498 Arc User
    edited July 2010
    gx4th wrote: »
    All it means is that Atari execs can pocket more cash. Every item bought at the C-store contributes to their corporate fuel fund so they can drive around in their Lambos and Zondas.

    I'm sure the board of directors love seeing that after having the company's sales drop 65% :rolleyes:
  • Archived PostArchived Post Member Posts: 2,264,498 Arc User
    edited July 2010
    It's pretty good news for us. Because if we can convince the Cryptic devs that we don't like certain things they're doing...or want them to do stuff they need more time or funding for...then they can relay that to their bosses.

    It gives the devs more influence versus the 'bean-counters'. If we're Atari's only profitable customer base, they really don't want to lose or alienate us. Hell, they'd want to grow the subscriber base, not cause it to shrink.
  • Archived PostArchived Post Member Posts: 2,264,498 Arc User
    edited July 2010
    Actually the figures worry me. :(

    $10.8 million over a quarter is about $3.6 million per month. For CO and STO.
    That's not a lot of subscribers when you think the revenue includes boxed sales, Cryptic store points and monthly subscription payments.

    I just hope the money is reinvested in CO and STO for more content. We have been having too much cheap goodies rather than content these days.
  • Archived PostArchived Post Member Posts: 2,264,498 Arc User
    edited July 2010
    Acylion wrote:
    It's pretty good news for us. Because if we can convince the Cryptic devs that we don't like certain things they're doing...or want them to do stuff they need more time or funding for...then they can relay that to their bosses.

    It gives the devs more influence versus the 'bean-counters'. If we're Atari's only profitable customer base, they really don't want to lose or alienate us. Hell, they'd want to grow the subscriber base, not cause it to shrink.

    One would like to think that is the case. Now the major reporting is coming in now, so we should start seeing possible signs of allocation of resources in the next few months. Bear in mind if Atari does more in that direction it won't be an immediate appearance of stuff. They still have to bring in people they can afford, train them up on the tools they use, or bring them up to speed if they move in house, and then actually DO.
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