If Cryptic was to make a player front end for their Genesis engine, they could have a player mission builder. With players making content for players, Cryptic would have immediate and perpetual content being generated. With a reward system (Starfleet Merits/Klingon Honour) there would be rewards for content makers and the missions can provide skill points for character advancement to those who participate.
By making the missions Holodeck simulations, the content is not introduced to Star Trek canon and thus player generated missions do not require IP approval.
CBS needs to approve all missions since they are the owners of Star Trek. In other words, it won't happen anytime soon. Its definitely an idea that has been talked about by the community.
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