You have to buy the game to get a key. You dont have to use a CD or actually re-download the game but the game comes with a CD key that you need to keep playing. You also get 30-days more free time but you have to sign up for a subscription. You wont be charged until your 30-days are up but you have to provide billing information in advance.
Question: What is a Game Key?
Answer: A Game Key is a unique 25 digit code that can only be used to create or upgrade one account. A Game Key will follow this format: XXXXX-XXXXX-XXXXX-XXXXX-XXXXX. This key will be a combination of numbers and letters. The page will be formatted to accept these numbers. If they don't match up, then please double check the code and try again.
Question: Where can I get a Game Key? Can I purchase the game and receive a key directly from Cryptic Studios?
Answer: Game Keys are currently being distributed with a retail game box purchase. We are not offering sales of the keys via our Online Store at this time. You can view our online retailers page located at http://www.startrekonline.com/retail. Further announcements regarding additions to our online store can be found in the Star Trek Online community forum pages located at http://forums.startrekonline.com/
Question: Should I keep my Game Key?
Answer: Yes, the Game Key can be used to verify an account if other information (such as the Secret Question Answer) has been forgotten. However, you do not need the authentication key to reinstall the game. After you have created your account, and applied the Game Key it is permanently associated with your account.
Question: How do I activate my Game Key?
Answer: You can register your Star Trek Online Game Key on our website at http://www.startrekonline.com/enter_key. Log into your account and follow the on-screen steps to complete registration of your Key. Once applied, you are ready to go!
What Kev said. You can do a digital download purchase from Amazon, D2D, Steam, Gamestop, a bunch of other places. Just don't actually download the game. All you have to do is buy it, check your email, use the key that they send ya and you're off.
Glad you're liking it, but here's some free advice...when playing a game that gives you 30 days free...don't buy game time until your free time is almost over. That way, if they have a discount on them you save some money. I mean, won't it suck if, 3 weeks into play, you see someone selling the gamecards in a 2 for 1 special? <G>
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(For full FAQ go here: http://www.startrekonline.com/support/billing )
Nice to have you here Spicy! ;D