These are just some things that come to mine,in my opinion to boost gaming interest and enjoyment.
1)Have a big event at least once a month,(i.e. the big borg Sol dock invasion at the end of beta.)
You have Romulains,Jem'Hadar,Cardassians,Orions,Borg,etc to choose from as invasion fleets.
Give out a medal(something you can wear on your ingame uniform,a service ribbon or medal)that would indicate you were a veteran of such as such action.
2)Have a monthly team PvP fleet competition for both space and ground, 5 on 5 best team wins.
Each tier could have it's own competition.
Specify each team must include at least one of each ship type(Fed) or be commanded by a least one officer of each type(Klingon)
Give a medal for space and one for ground,and if the same team wins both a overall medal.
3)Have a space race,first ship to visit all nebula's(would have to allow t1 and t2 ships as part of quest competition),limit the race to T1 T2 ships so R Adm if they wish to compete have to use a t2 ship. Again give out a medal to winner,second and 3rd place.
4) Have GM's occasionally lead Deep Space Encounter fleets,players like shooting each other but everyone loves shooting a GM. Again if you kill a GM you get a nice big shiny medal you can wear on your uniform.
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