If you think about it, the Voyager fan who's going to be most excited about flying an 8472 bioship is not going to have any idea who the Undine are unless they're already playing STO. When someone sees a headline like 'STO introduces the new Undine Lockbox', sure, that person'll know the Undine is STO's name for 8472 if he reads the article, but if he just skims headlines, 'STO introduces new playable 8472 bioships' is going to have a much bigger impact. Just sayin'.
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