Other MMO games are offering their players free daily rewards just for logging into the game. Some times they distribute additional rewards based on play time in the game and when the community works towards a specific in game achievement.
NWO could benefit from such a system where you reward players for playing. The rewards can be scaling based on the number of days you login a row or based on the number of times you login within a month. The more you log into the game the higher the reward will be over time.
Imagine this that each month if a players logs in every day you are given 5 free lockbox keys or something along those lines. One month an epic mount if you login every day, etc...
The goal I have here is to increase traffic to the game and encouraging players to login and hopefully play. It is working for other MMOs, why not make it happen here.
The old F2P is going away as more and more MMOs are coming to PC and consoles. To ensure consistent and new traffic in game, daily login rewards is one way to ensure you are still attracting players to your game.