You guys make a small fortune selling the zen shop companions. Also a few bucks on extra active companion slots. A bunch more on people buying zen to sell for diamonds to upgrade the companions. All in all companions are very profitable for you. With that in mind my questions are:
1) Why do you limit the number of active companions? Making them inactive strips their gear and all companions don't use the same items so swapping them out sucks for your inventory. If there were more active companion slots then probably all players would equip more companions and many of those would come from Zen store purchases which would make you a substantial amount of money. All the money from people upgrading 10-20 different companions would be crazy.
2) Why charge zen for the active companion slots that you offer? It's a tiny amount of zen and it's in your interest for players to buy companions which are costly so why nickel and dime the customers on that?
Seriously if you guys put more thought into doing better business you'll make a whole lot more money. I have 5 active companions on my main and they are the same ones that I've had for years. I'd probably have half the ones in the game if it wasn't for these 2 annoying limitations that you put on the game that hurt you more than the players. Basically it seems to me that you don't want my money because your current system makes it a total waste for me to buy and upgrade new companions. Give me free stuff and I'll be happy to advise you on other areas of your business where you clearly fall short..