When the the Zen market is gonna be on sale. I saw nothing in the calendar before today stating there would be a huge sale, and ended up spending a few Zen late last night that I could have waited on had I known there was a sale. Is it normal for there to be only 3-4 hrs notice of a sale happening? I saw that the news post about it was time stamped at 7:00 am today, and it went live at 11am(all times MST).
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There are other sales throughout the year where more notice is given but a flash sale is always a last minute notice.
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For a worldwide game, it's very rare for a sale to run shorter than 24 hours. STO had a "flash" sale that lasted 12 hours and rightfully got a lot of complaints from people in Europe and Asia that the sale started while they were asleep, lasted partway into a workday, and ended before they had any chance to log in at all. Agreed. You can always see the effects of the "expected" sales, like Winterfest and the Jubilee, months in advance, as they distort people's spending habits.