More reasonable prices?

This game is an altaholic's dream, and I actually think the prices are pretty fair on a lot of store items. I understand that there are periodic discounts and all, but you might see a jump in quantity of sales if the prices were consistently cheaper. $30 per for a freeform character is a bit much. Imagine if it was something like $10. Okay, maybe that's too much to ask. What if you ran meaningful sales on things like this more often? I'm sure a good many people don't mind paying $30 base price, but those people would certainly buy a lot more at $10, plus you'd be raking in the hold-outs. The reason sale numbers jump when a product's price is reasonable is because people buy more of a product when they don't have to decide between letting go of other things that they may need in life. Gas, food, things like that.