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How mount exclusivity has backfired - reducing the market for third-party sellers

beckylunaticbeckylunatic Member, NW M9 Playtest Posts: 14,231 Arc User
Did the presence of epic mounts in lockboxes when NW launched mean that Cryptic sold fewer epic mounts in the Zen store? I should think not, as anyone would tell you that it was a far smarter decision to buy an account mount from Cryptic. If you absolutely could not live without a Stag or Nightmare or Owlbear to ride, then you could buy them for vanity's sake, but with the understanding that you were paying a lot just for looks. The quality of life provided by a mount was in the speed, and top speed was available to anyone who was willing to invest as little as 2500 Zen (1.25m AD with max exchange). By all appearances, the system worked.

When the very first legendary mount debuted, the initial announcement that they'd be faster than epic mounts was met with huge public outcry, mostly due to there being no account-wide counterpart available. The speed was edited to 110% without any comment from Cryptic as to whether they were changing the item in reaction or had made an error. And the game proceeded with minimal ripple as legendary mounts were nothing more than an expensive vanity item... for now.

Mounts were eventually granted equipment powers, and while some have been criticized (or praised) for being so game-changingly powerful that they are must-have items, for the most part, the design has been viewed as fair. The combat powers on legendary mounts are likewise a feature that players can accept as nice to have but not mandatory outside of PvP (where we dare not speak of the thing that rhymes with slay-to-spin).

With the addition of the stable and insignias, it makes more sense than ever to buy lots of mounts (even the slow ones if you like their aesthetics) instead of just budgeting for one and calling it good. Clever, and a monetization scheme that most of us aren't going to complain about because you can work within the system even without buying a thing. Additionally, the stable improved the game for both mount cosmetics and equip and combat powers. You can ride any mount at any speed you own, using any powers you own. And there's the rub.

Legendary mounts finally received that suspected speed upgrade to 140%, at around the same time that NW's game design came to involve ever-increasing travel across giant expanses of map and then returning (thank the gods for VIP signpost). But they're not any easier to get, despite inclusion in events, which most players have to view as a whole lot of tease with no payoff.

My husband bought a Runeclad Manticore for one character when it was "only" 10m AD (20000 Zen with max exchange). He likes having it, but says that playing his other characters is now painful because he can't get around as quickly. I routinely play on alts of every class. Even though I could afford to buy a legendary mount for a couple of them, I get irritated just thinking about choosing which ones.

When I looked the other day, the cheapest available legendary mount cost 17m AD (34000 Zen blah blah). It's not really relevant to this thread whether or not anyone is buying legendary mounts for whatever the AH asking prices are. The posted price is a fact. It is also an undeniable fact that goldsellers advertise the most wanted legendary mounts - therefore NOT the ones that are cheapest on the AH - for a fraction of the cost of even the cheapest ones if bought legitimately. Cryptic, this is a monster that you created. If you think it's somehow good for the game to have a significant quality of life improvement tied to a super-exclusive item, you have no right to be po-faced when those same items help sustain the black market you claim to be fighting.

They're just pixels, and have no inherent value beyond what we attach to them, and no production cost after you've finished designing them. How many players would buy a bare-bones legendary account-wide mount just for the convenience, with little or no care what it looked like or what the other bonuses were? Would it have any impact on the desire for lockbox mounts provided they continued to have really cool designs and animations and kickbackside powers?

I really don't see how it would be any different from the days when you bought a Clydesdale for convenience or a Nightmare to show off how rich you were.
Guild Leader - The Lords of Light

Neverwinter Census 2017

All posts pending disapproval by Cecilia

Comments

  • sobacsobac Member, NW M9 Playtest Posts: 444 Arc User
    Would gladly buy an account-wide legendary speed upgrade :P
  • dupeksdupeks Member Posts: 1,789 Arc User
    Agreed, I think even if the account-unlock didn't include any worthwhile combat power or mount bonus, the speed increase alone would be a popular buy.

    I wouldn't even mind it if they were a joke. Maybe +4000 regen and a combat power that buffs companion damage. Whatever.

    That might be the right compromise from a financial standpoint too. You don't want to devalue the fancy rare mounts too much, so leave them with desirable powers and bonuses.
  • demonmongerdemonmonger Member, NW M9 Playtest Posts: 3,350 Arc User
    edited March 2017
    That's why I got my legendary mount for 10 dollars. Not going to pay into the scam of lock box madness.

    If you really want a legendary mount... just play for 300 days as vip. Collect and save all keys. Then open 300 lockboxes at the same time...

    Takes patience, and endurance.... but that's the best way


    Buy vip once... then use Astral exchange to maintain vip. Problem solved.


    Ah.. and just play 1 character...
    [SIGPIC][/SIGPIC]
    I hate paying taxes! Why must I pay thousands of dollars in taxes when everything I buy is taxed anyways!
  • xxxhansolxxxxxxhansolxxx Member Posts: 104 Arc User
    Simply selling an account-wide "140% speed unlock token", without any actual mounts or Powers would probably sell quite well.

    I'd buy it, and I already have a legendary mounts on my main ...
  • edited March 2017
    This content has been removed.
  • mightyerikssonmightyeriksson Member Posts: 842 Arc User
    I still can't believe they haven't introduced a Legendary mount to the Zen-store yet...

    Pretty much nobody opens lockboxes just to get the speed from a 140% mount, I mean we kept opening lockboxes even back when the max mount speed was 110% and Epic mounts were readily available in the Zen-store.

    People open lockboxes either for a specific mount/item or just for the "gambling" fun of it, that won't change even if they start selling a Legendary mount in the Zen-store...
  • sobacsobac Member, NW M9 Playtest Posts: 444 Arc User
    As stable works with... modules or whatever you want to call them, all things, once unlocked, are not tied to any mount, i mean, i can buy once a 2k pow mount, and then put to a green one those 2k and 110% speed. Remember those "speed books"? Just make them a Zen buy and account-wide, I'd gladly pay 5k easily. They could make everything work modular way: sell mounts as "skins", sell stat and speed as books of upgrade... but im ok with only speed books.
  • uptondarkdiamonduptondarkdiamond Member, NW M9 Playtest Posts: 169 Arc User
    Well said @beckylunatic ! I have been playing this game since mod 1, and one of the draws for me was the fact that you could get the fastest available mount from the zen store that was account wide.... other games (as a remember them) required a huge grind to get the fastest mount and generally only worked for one character.

    I would spend some $$ for account wide 140% mounts (even if they had subpar combat powers and bonuses) because it would be you know umm account wide....

    It does baffle me as to why there is not an account wide version....

    Anything to please make this game a little more "ALT" friendly...
  • santralafaxsantralafax Member, NW M9 Playtest Posts: 2,896 Arc User
    Mount "skins" are getting pretty cheap. I remember paying a small fortune for my purple Stag. I just sold a green one from a lockbox for something like 35K.
  • silence1xsilence1x Member Posts: 1,503 Arc User
    edited March 2017
    Well spoken Becky. With all of the other things I HAVE to do in this game each day, my discontent with the legendary mounts fell by the wayside. Your post reminded me that, damnit, I want an account-wide unlocked legendary mount. Put it in the Zen store and I'll buy it (unless of course it's at a ridiculous price like some of the booster packs). That's how I got my Clydesdale and some of my toons still use it.

    Nicely done Becky. Preach on sister!
    I aim to misbehave
  • trgluestickztrgluestickz Member Posts: 1,144 Arc User
    edited March 2017
    I am very suprized they never bothered to place a legendary mount for sale on the zen market, it would have been one of their most popularly bought items if they did. I agree that keeping the price of legendaries so absurdly high and not providing any via zen market is bad for the game's economy and attracts third party sellers. If crytpic put a legendary mount for sale via zen and then raised the droprate for legendary mounts out of a lockbox, they would sell a lot more of both lockbox keys and their legendary mount and make it less likely for people to buy their mounts via third party site.

    Crytpic should also while they are at it, lower the costs of most zen items and make it so their accountwide legendary mount is the only item sold for 200 dollars(honestly, less than 200 dollars would be smarter). There is no reason for outdated packs and other less valuble things to be sold for as much as they are and even the items peopel actually want are overpriced and turn people off. They should sell almost everything for way less but add a lot more new items to the zen market and add more every mod. People are reluctant and often refuse to spend a ton of money at once on 1 overpriced item, but they will happily buy a lot of items over time.
    Post edited by trgluestickz on
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  • wintersmokewintersmoke Member Posts: 1,641 Arc User

    That's why I got my legendary mount for 10 dollars. Not going to pay into the scam of lock box madness.



    If you really want a legendary mount... just play for 300 days as vip. Collect and save all keys. Then open 300 lockboxes at the same time...



    Takes patience, and endurance.... but that's the best way





    Buy vip once... then use Astral exchange to maintain vip. Problem solved.





    Ah.. and just play 1 character...

    Wait... what?

  • santralafaxsantralafax Member, NW M9 Playtest Posts: 2,896 Arc User
    edited March 2017

    That's why I got my legendary mount for 10 dollars. Not going to pay into the scam of lock box madness.



    If you really want a legendary mount... just play for 300 days as vip. Collect and save all keys. Then open 300 lockboxes at the same time...



    Takes patience, and endurance.... but that's the best way





    Buy vip once... then use Astral exchange to maintain vip. Problem solved.





    Ah.. and just play 1 character...

    Wait... what?

    My strong opinion as well. Wouldn't just opening 300 lockboxes over 300 days give the same chances?? I lucked into a legendary mount buying keys, but should have a second one now easily if so.

    (And I really, really want a BI Warhorse or Astral Wind, NOW!)
  • tripsofthrymrtripsofthrymr Member, Neverwinter Moderator, NW M9 Playtest Posts: 1,624 Community Moderator
    My personal suspicion is that the 0% AH posting fee allows a small number of players to create the illusion that the legendary mounts are worth more than a real market, with real sales/marketing costs, would price them at. VIP is really well thought out, with the one exception of that 0% listing fee.

    I would love to see a 140% account-wide speed unlock as a Zen market option (and perhaps as an incredibly rare loot item in the currently hardest dungeon).

    Caritas Guild Founder (Greycloak Alliance)

    Sci-fi author: The Gods We Make, The Gods We Seek, and Ji-min
  • cscriv79cscriv79 Member Posts: 398 Arc User
    The legendary items in the lockbox are probably one of the main streams of funds keeping this game afloat (along with stronghold items). They want people to gamble for those items over and over again rather than make a 1 time payment for what the item gives.

    As a PvE player I have never felt the need to use a legendary mount and have got 3 from boxes which all got sold.

    I am neither here nor there, for I am NevrCene

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  • beckylunaticbeckylunatic Member, NW M9 Playtest Posts: 14,231 Arc User
    cscriv79 said:

    The legendary items in the lockbox are probably one of the main streams of funds keeping this game afloat (along with stronghold items). They want people to gamble for those items over and over again rather than make a 1 time payment for what the item gives.

    I think this is spurious reasoning. They sold tons of keys before lockboxes included legendary items and nothing you could get in a box was objectively better than items you could straight-up buy, just different. Many people just plain enjoy playing that game of chance.
    Guild Leader - The Lords of Light

    Neverwinter Census 2017

    All posts pending disapproval by Cecilia
  • mightyerikssonmightyeriksson Member Posts: 842 Arc User
    edited March 2017
    cscriv79 said:

    The legendary items in the lockbox are probably one of the main streams of funds keeping this game afloat (along with stronghold items). They want people to gamble for those items over and over again rather than make a 1 time payment for what the item gives.

    As a PvE player I have never felt the need to use a legendary mount and have got 3 from boxes which all got sold.

    Nah, people will want the "newest" mount regardless, several players I know have one of each legendary mount, and they will no doubt keep buying keys as soon as the next lockbox drops.

    For a long time (on Xbox) there was no 140% speed or Combat Power on Legendaries, just a different skin, but people wanted them anyway, and that won't change even if they start selling a Legendary mount in the Zen-store.

    It could have a run of the mill Combat Power like many of the Legendaries, as in just swoop in and slap some enemies around a bit, and a pretty neutral 2000 Power & 2000 Defense equip bonus or something like that...

    Nothing overpowered or BiS, just a great, versatile Legendary mount that sooooo many, many players would buy instantly.
  • jonkocajonkoca Member, NW M9 Playtest Posts: 2,586 Arc User
    edited March 2017
    Not sure if the whole "lockbox key sales keep neverwinter afloat" etc. is true. I've a feeling a lot of those guys made their amazing amounts of zen/ad etc... a long time ago, by dubious means.
    No idea what my toon is now.
  • arabaturarabatur Member, NW M9 Playtest Posts: 778 Arc User
    I be would quite happy if the the Vault of Piety was updated to include an Legendary mount. I've been at 500 Ardent coins on 7 characters (including getting both the Angel and the Blue mount) for a considerable time. Knowing that by invoking for about 1/12 years you could a 140% speed mount, would be a very nice reward.

    @nitocris83 @mimicking#6533
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  • xinexixxinexix Member Posts: 248 Arc User
    I would love it if i could buy a move speed tablet from the zen market. Unfortunately this will probably never happen. Excluding legendary items from the zen store is actually making more money then including them. From the ZAX values you mentioned it would cost a p2w player approximately 340 bucks to obtain a legendary mount. A f2p player is obviously going to have to spend a ton of time on the game to amass the ad, and during that time they are continuously assaulted by advertisements and incentives to get them to spend money anyways.

    Just my 2 cents

  • tripsofthrymrtripsofthrymr Member, Neverwinter Moderator, NW M9 Playtest Posts: 1,624 Community Moderator
    jonkoca said:

    Not sure if the whole "lockbox key sales keep neverwinter afloat" etc. is true. I've a feeling a lot of those guys made their amazing amounts of zen/ad etc... a long time ago, by dubious means.

    Almost all Zen ultimately comes from someone paying cash and all lockbox keys come from the Zen market.

    If some players generated large quantities of AD by... creative... means (e.g. Leadership armies of old) and traded it for Zen, that Zen was purchased by someone for real money.
    Caritas Guild Founder (Greycloak Alliance)

    Sci-fi author: The Gods We Make, The Gods We Seek, and Ji-min
  • mousebreaker85#4641 mousebreaker85 Member Posts: 97 Arc User
    The issue with selling legendary speed unlocks hurting lockbox key sales can be easily remedied by introducing the 170% speed mythical mount in the next lockbox which is a win win for cryptic as they would achieve both selling points, a great seller in the zen store and still maintain key sales if not better than before.
    But yeah legendary is almost a must now in any effective BiS build and 17 to 26 million is ouch! I think maybe if I sold all my gear enchants runes I would barely make 15 mill AD.Not to mention after opening 10k plus lock boxes I have never gotten one .
    I prob have 5,983 purple marks,2865 genies gifts ,15980 trade bars and 978 purple companion xp books from boxes but no legendary mounts .... hell even epic mounts maybe only 10 from all those boxes.
    <font color="orange">HAMSTER</font> RNG luck or a hoax on a bigger scale than Area 51 aliens ...I'll let you decide.
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